virtuagym logo

Digital Fitness

How we helped Virtuagym hire their leadership team

22

hires

in marketing, sales, and ops

6

weeks

average time to hire

2

C-level

hires made

virtuagym logo

Digital Fitness

How we helped Virtuagym hire their leadership team

22

hires

in marketing, sales, and ops

6

weeks

average time to hire

2

C-level

hires made

What you'll find in this case

How we hired 24 key leaders for Virtuagym in 10 months

Our strategy for scaling leadership teams in high-growth scale-ups

Lessons on efficient executive hiring with no in-house TA team

Virtuagym launched in 2008 as a consumer app for web and mobile, providing users with an easy and fun way to work out and track their nutrition. With over 15 million users worldwide and a 4,5-star rating, Virtuagym is one of the leading innovators in the digital health and fitness domain. As one of the leading and fastest-growing Dutch scale-ups, Virtuagym is an international player with more than 200 employees across offices world-wide.

The challenge

Long term talent acquisition partner

As one of the fastest-growing scale-ups in the Netherlands, Virtuagym was in a crucial period of their growth journey, in which they needed to fill a great amount of leadership positions, of which a CCO and CFO. However, they had no talent acquisition team in-house. So, with a wish-list of more than 20 leadership roles to hire, Virtuagym started looking for a long term partner, with a good understanding of the market.

Virtuagym app
Virtuagym app
Virtuagym app

The approach

To fulfil Virtuagym’s hiring roadmap, we set up a team of talent business partners with cross-domain expertise. From that moment, we quickly started sourcing, screening, and shortlisting qualified candidates within our exclusive talent pool and external sources.

Followed by setting up the interviews and supporting the closing phase. All while focusing on the end-to-end process to decrease time-to-hire and providing an exceptional candidate experience as a focus.

“The team at RocketPeople have really shown their added value in the way they bring DNA's together. Within multiple weeks, all conversations were held, and they facilitated this very well. A perfect match where they guided me to a new step in my career.”

Simon Aurik
Simon Aurik

CCO at Virtuagym

“The team at RocketPeople have really shown their added value in the way they bring DNA's together. Within multiple weeks, all conversations were held, and they facilitated this very well. A perfect match where they guided me to a new step in my career.”

Simon Aurik
Simon Aurik

CCO at Virtuagym

“The team at RocketPeople have really shown their added value in the way they bring DNA's together. Within multiple weeks, all conversations were held, and they facilitated this very well. A perfect match where they guided me to a new step in my career.”

Simon Aurik
Simon Aurik

CCO at Virtuagym

The result

Over a period of 10 months, our talent acquisition team managed to hire 24 key hires, including a Chief Commercial Officer and a Chief Financial Officer. All within 6 weeks per role on average.

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How we helped Virtuagym hire their leadership team

22

hires

in marketing, sales, and ops

6

weeks

average time to hire

2

C-level

hires made

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© 2025 RocketPeople. All rights reserved.

© 2025 RocketPeople. All rights reserved.

© 2025 RocketPeople. All rights reserved.