What you'll find in this case
How Hellas Direct made three strategic hires across Romania, Czechia, and Greece in just 12 weeks
The outbound headhunting approach used to find culturally aligned candidates in new markets
How a recruitment partnership evolved into long-term hiring support, including an interview training workshop
Hellas Direct is a Greek digital insurance company with over 1 million clients specialising in motor and property insurance. Founded in 2012, the company is focused on providing smart, modern, and affordable services in Greece and beyond. In 2022, they entered two new markets: Romania and the Czech Republic, with more on the horizon.
But without HR resources on the ground in these new markets, they faced a critical hiring challenge—how to find the best people with the right skills while ensuring a strong cultural fit?
The challenge
Building a commercial team across borders
Hellas Direct needed two Sales Managers to strengthen broker partnerships while driving new business for the brand in Romania and the Czech Republic. A key aspect of the role was to adapt the existing framework from Greece and tailor it to the local markets.
Despite a strong market position in Cyprus and Greece, the company faced these hiring challenges when expanding:
• Building brand recognition: Being new to the countries makes it difficult to attract talent without an established employer brand.
• Ensuring cultural alignment: Finding candidates who fit both the role and company culture.
• Adapting to new markets: Identifying and engaging the right talent in new markets required a different approach than usual.
To keep up with their ambitious growth plans, they needed a recruitment partner that understood their binding culture, could bring expertise in sourcing high-quality candidates, and streamline the hiring process.
The approach
With every new client, we begin with strategy meetings to understand their business, culture, and hiring needs—allowing us to determine the most effective recruitment approach.
In this case, the challenge of entering new markets while seeking highly specialised talent made it clear that a full outbound headhunting strategy was the best fit.
To align expectations before launching a full-scale search, we first presented sample CVs for calibration.
With our structured, hands-on recruitment process, we:
• Conducted weekly check-ins to keep the hiring team updated and involved during each stage.
• Coordinated a smooth candidate experience, keeping the candidates warm and engaged throughout the process.
• Supported employer branding efforts for Hellas Direct while also helping them build out a future talent pool.
• Introduced additional profiles that Hellas Direct had not considered but turned out to be hidden gems.
The result
By working closely together, we accelerated hiring and established a longer-term partnership with Hellas Direct, leading to a total of three key hires placed:
• Growth Associate in Romania
• Commercial Manager in the Czech Republic
• As well as a Head of Claims in Athens
One of the standout moments? The company initially struggled to fill a key position in Romania. With our guidance, we helped Hellas Direct gain a clearer understanding of the market and deliver a smooth hiring process, resulting in a successful placement.
After recognising the value of our structured processes and deep expertise, Hellas Direct also entrusted us with leading an interview workshop for their hiring managers.
The goal? To help them adopt best practices, streamline their hiring approach, and leverage the same tools we use—ensuring they can apply these proven methods in-house for future recruitment.
We’re proud to remain their trusted talent partner, helping them scale their business with the right people.
Share this case
Helping Hellas Direct with key hires in new markets
12
weeks time to hire
3
key hires
1
interview workshop
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