What you'll find in this case
How we filled key roles in just 3-7 weeks
Our approach to hiring for SaaS & tech professionals
Lessons on culture-first recruitment success
Letsgrow has been helping farmers and growers make the most of their crops for over 20 years. Founded in 2001 with support from Wageningen University & Research, the company started by offering growers access to powerful crop models through the internet—a cutting-edge idea at the time. Over the years, Letsgrow has become a global leader in gathering, visualising, and analysing crop data, helping growers around the world improve their farming practices.
Driven by the goal of ensuring high-quality food for a growing population, Letsgrow moved beyond simple crop comparison to focus on optimising cultivation with advanced data analytics. As more greenhouses are being built to meet increasing food demand, Letsgrow helps growers work more efficiently and sustainably, making modern farming scalable and predictable.
The challenge
Understanding unique culture and values
Before partnering with us, Letsgrow struggled with recruiting experienced professionals in the SaaS and tech sectors. Attracting top talent was difficult, especially given the company's location, which limited the pool to candidates willing to relocate.
They were initially hesitant to seek external support, concerned that an outside agency might not fully grasp their unique culture and values. Cost efficiency and the effectiveness of outsourcing their hiring process were also major concerns.
The approach
We set up a team of highly experienced recruitment consultants, each with extensive expertise in SaaS recruitment for commercial roles. To ensure complete alignment, we started with a comprehensive onboarding process, including an audit meeting and a playback of our strategy.
This helped us fully understand Letsgrow’s criteria, culture, values, and hiring process. With this foundation in place, we quickly activated our network and introduced well-matched candidates within days. Our thorough screening process ensured candidates were not only qualified but also a great cultural fit. Throughout the hiring process, we collaborated closely with Letsgrow, maintaining efficiency, quick feedback loops, and full transparency.
The result
Our collaboration with Letsgrow delivered outstanding results and set a strong foundation for future recruitment. For the Account Executive role, we completed the hire in just 7 weeks, with 8 candidates interviewed and first interviews within 7 days. The Customer Success Manager position was filled even faster, in just 3 weeks, with 5 candidates interviewed and initial interviews held within 5 days.
Our close alignment on culture, values, and expectations enabled us to move swiftly and effectively, ensuring smooth and successful hires as Letsgrow continues to expand.
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How we helped Letsgrow expand their commercial team
7
weeks
average time to hire
5
days
until first interviews
2
hires
hires
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