What you'll find in this case
How we filled two key roles in 5-11 weeks
Our approach to refining searches for the perfect fit
Lessons on hiring when internal expertise is limited
Madaster emerged in 2017 driven by the idea that building materials aren't waste, but simply lack a documented history. Architect and sustainability advocate Thomas Rau championed this concept, sparking the creation of Madaster's platform. This platform allows users to track those materials, promoting a more sustainable future in construction.
The challenge
Building a strong marketing and sales strategy
Madaster's vision for a sustainable construction industry was taking off, but their marketing strategy wasn't keeping pace. While external agencies offered initial support, they lacked a deep understanding of Madaster's unique expertise. Committed to building internal knowledge, Madaster decided to bring marketing in-house. This bold decision, however, presented a new challenge: recruiting the right talent.
The lack of internal marketing experience created a two-fold problem. Firstly, Madaster recognised the need for marketing activities, but they struggled to define the specific tactics, campaigns, and roles required. Secondly, identifying and attracting the necessary talent proved difficult.
This internal knowledge gap wasn't the only hurdle. When it came to recruiting a Global Expansion Manager, a role they understood well, Madaster faced a different challenge: a limited talent pool within their existing network. They needed to expand their reach to secure the right candidate for this critical position.
The approach
We understood that a one-size-fits-all approach wouldn't solve Madaster's unique challenge. We began with a deep dive, immersing ourselves in Madaster's product, culture, and specific needs for both the Marketing Manager and Global Expansion Manager roles. These in-depth discussions were crucial for painting a clear picture of the ideal candidates.
Refining the search: We started broad, actively sourcing and screening potential candidates. This initial breadth allowed us to continually refine our understanding of the roles alongside Madaster. Open communication ensured we were constantly iterating on the ideal candidate profile, ensuring a perfect fit. By the end, we knew exactly who we were looking for, not just a vague collection of qualifications.
Finding the perfect fit: Armed with a clear understanding of Madaster's needs, we focused our search efforts. The initial candidates we presented were a great match, but we advised Madaster to continue the search to guarantee the absolute best fit. This client-centric approach paid off—we identified exceptional candidates who exceeded initial expectations, ensuring Madaster filled their crucial roles with top talent.
The result
Looking back, Madaster's journey with Taleron has been instrumental in building their dream team. From the initial challenges of defining their ideal Marketing Manager to navigating the complexities of finding a Global Expansion Manager, the partnership has proven to be invaluable. Madaster's satisfaction speaks volumes:
Streamlined process: They appreciated how we managed the entire search efficiently, staying focused on filling their positions quickly.
Dedicated expertise: “Having a dedicated team with experienced recruiters made a big difference. These recruiters were not only accessible but also genuinely invested in Madaster's success.”
Exceptional Results: The outcomes were impressive. We filled the Marketing Manager role in just 11 weeks, and the Global Expansion Manager role in a remarkable 5 weeks.
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How we helped Madaster with their recruitment struggles
2
hires
made in commercial roles
5
weeks
time to hire for Global Expansion Manager
11
weeks
time to hire for Marketing Manager
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