LAKA | RocketPeople

Insurance

Kicking off Laka’s international expansion with a leadership hire abroad within 6 weeks

1

happy client

1

leadership hire

6

weeks time to hire

LAKA | RocketPeople

Insurance

Kicking off Laka’s international expansion with a leadership hire abroad within 6 weeks

1

happy client

1

leadership hire

6

weeks time to hire

What you'll find in this case

How we helped Laka expand into Europe with a key hire

Our strategy for scaling hiring in high-growth startups

Lessons on recruiting leadership talent fast

Started in 2017, Laka set out to transform bicycle insurance by connecting passionate cyclists all over the UK to form a community and protect their bikes. A better model for insurance was born. For once, people come first in insurance by fairly sharing the cost amongst each other.

The challenge

“We needed a recruitment partner that could scale with our company”

Laka is growing fast. To grow even faster, they’re expanding across borders and setting foot in the cycling capital of Europe, Amsterdam. To do so, they were looking for an Operations Lead NL to help set up Laka in Europe. But their shortage of recruitment capacity made it hard to fulfil their hiring roadmap, which ultimately slowed down the growth of the business.

Laka insurance cover
Laka insurance cover
Laka insurance cover

The approach

We set up a team of experienced talent business partners, to find Laka the best operations professional out there. To kick off the process, we started by sourcing, screening and shortlisting qualified candidates within our exclusive talent pool and external sources.

Followed by managing the end-to-end process to decrease time-to-hire and providing an exceptional candidate experience.

“After our series A we were faced with new challenges we didn’t have before. Foremost, we needed a recruitment partner that could scale with our company. I really like the tiered fee approach, where we aim for mutual success in a fair way. But most importantly: finding candidates FAST! I can recommend RocketPeople, as their approach and offering is able to scale us across Europe successfully.”

Anwar Marzak LAKA
Anwar Marzak

Country Director NL at Laka

“After our series A we were faced with new challenges we didn’t have before. Foremost, we needed a recruitment partner that could scale with our company. I really like the tiered fee approach, where we aim for mutual success in a fair way. But most importantly: finding candidates FAST! I can recommend RocketPeople, as their approach and offering is able to scale us across Europe successfully.”

Anwar Marzak LAKA
Anwar Marzak

Country Director NL at Laka

“After our series A we were faced with new challenges we didn’t have before. Foremost, we needed a recruitment partner that could scale with our company. I really like the tiered fee approach, where we aim for mutual success in a fair way. But most importantly: finding candidates FAST! I can recommend RocketPeople, as their approach and offering is able to scale us across Europe successfully.”

Anwar Marzak LAKA
Anwar Marzak

Country Director NL at Laka

The result

Within 6 weeks, our talent business partners managed to introduce multiple qualified candidates and close the hire.

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Kicking off Laka’s international expansion with a leadership hire abroad within 6 weeks

1

happy client

1

leadership hire

6

weeks time to hire

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© 2025 RocketPeople. All rights reserved.

© 2025 RocketPeople. All rights reserved.

© 2025 RocketPeople. All rights reserved.